Electronic cigarette, as we know is one of the innovative replacement solutions for cigarette smokers across the world. It is gaining wide popularity from past few years mainly because of its reduced or negligible health effects, smokelessness and low cost. Electronic cigarettes were there in the market from past six to seven years, but gained gr

owth momentum from past two years. Ban on tobacco smoking in public places in many developed and developing countries was one of the drivers for adoption of electronic cigarettes. The increased usage of these cigarettes is cutting down growth of conventional tobacco cigarettes, thus changin

g dynamics of the cigarette industry.

The electronic cigarette market is considered as one of the fastest growing segments in the globe. The market though considered to be fraction of global cigarette market, is increasingly expanding its share. The market, as per available estimates is worth more than $100 million in the United States alone. In the United Kingdom, the market has grown by more than 500 percent from past four to five years. Furthermore, China and Japan are considered to be the potential markets with high growth rate in the coming years. Globally, the market for electronic cigarettes is forecast to grow significantly resulting in more than 20 percent of smokers using electronic cigarette by 2025.

 

As per WHO (World Health Organization) estimates, currently, there are nearly 1.5 billion smokers in this world. Out of the total percentage of these smokers 0.1 to 0.5 percent are electronic cigarette smokers.

Unlike traditional cigarettes, electronic cigarettes are finding lot of online buyers. The sales of these cigarettes online are closely competing with offline sales. However, recently, purchase of electronic cigarettes by minors through online had got wide negative publicity to the industry.

Green Smoke, Smokestik, Blu CIG, GreenNicotene and Vapornine are some of the famous brands in the electronic cigarette market.